Eurasian Journal of Law, Finance and Applied Sciences 2-jild 13-son (2022) · 31–37-betlar

METHODS OF USING NEROMARKETING TOOLS IN THE FOOD MARKET

Boltayeva, Zinora

DOI: 10.5281/zenodo.7421092 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are determined. The essence of neuro-marketing as a science and the essence of neuro-marketing research is considered. Prospects of development of neuro-marketing are investigated.

Neuro-marketing, Neuro-marketing Methods, Neuro-marketing Investigations Social and Psychological Instruments of Neuro-marketing.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.