Zamonaviy dunyoda pedagogika va psixologiya 5-jild 15-son (2026) · 104–108-betlar

"DIGITAL MANAGEMENT IN THE RETAIL SECTOR: THE CASE OF KORZINKA AND MAKRO"

Bobonazarov, Shakhzod

DOI: 10.5281/zenodo.20839727 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This article explores the critical role of digital management in modern retail, focusing on its strategic implementation within the Uzbek market. Utilizing Korzinka and Makro as prominent case studies, the research investigates how leading retail chains leverage digital technologies to optimize operations and enhance customer engagement. It examines various facets, including e-commerce platforms, data-driven decision-making, and digital supply chain integration. The study highlights the transformative impact of these digital strategies on operational efficiency, market competitiveness, and the overall customer experience. Findings offer valuable insights for retailers aiming to navigate the evolving digital landscape and foster sustainable growth in emerging markets.

Digital Management, Retail Sector, E-commerce, Supply Chain Optimization, Data Analytics, Customer Experience, Korzinka, Makro

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.