Eurasian Journal of Medical and Natural Sciences 5-jild 7-son (2025) · 125–131-betlar

METHODOLOGICAL APPROACHES TO CONDUCTING MARKETING RESEARCH OF THE ANTICANCER DRUG MARKET IN UZBEKISTAN

Рихсиева, Одина, Ражабова, Наргиза

DOI: 10.5281/zenodo.16604213 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

Due to the increasing incidence of cancer and intense competition in the pharmaceutical market, marketing research is becoming a crucial tool for strategic management. This article explores the methodological approaches used in marketing research of the anticancer drug market in the Republic of Uzbekistan. It outlines key data collection and analysis methods, including surveys, focus groups, and assortment structure assessment. Special attention is paid to the application of the TNM classification system for marketing segmentation, as well as the role of pharmacoeconomic indicators in evaluating drug value. The study highlights the scientific justification for implementing a comprehensive and balanced methodology that considers both clinical and economic aspects. The findings may be used to support the development of efficient marketing strategies in oncology.

Marketing research, pharmaceutical market, anticancer drugs, methodology, TNM classification, pharmacoeconomics, Uzbekistan.Маркетинговые исследования, фармацевтический рынок, противоопухолевые препараты, методология, TNM классификация, фармакоэкономика, Узбекистан.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.