Наука и инновации 3-jild vation-son (2025) · 101–102-betlar

ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS

Saidova, Mahina

DOI: 10.5281/zenodo.15657708 · Manbada o'qish →

Annotatsiya

This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal. The research examines how brand names are crafted to be catchy, memorable, and modern, often incorporating English or hybrid elements. By analyzing a selection of popular ergonyms on Instagram and Telegram, this paper identifies common ergonomic features and discusses how these contribute to the success of digital branding in Uzbekistan.

Ergonymy, branding, phonetics, visual design, Uzbek youth, Instagram, Telegram, digital marketing, ergonomics, hybrid names.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.