Наука и инновации 3-jild vation-son (2025) · 64–69-betlar

THE IMPACT OF PUBLIC RELATIONS STRATEGIES ON BRAND LOYALTY IN THE DIGITAL ERA: EVIDENCE FROM MARKETING COMMUNICATIONS

Abdulhamidova, Xurmatoy

DOI: 10.5281/zenodo.16810079 · Manbada o'qish →

Annotatsiya

Public Relations (PR) has increasingly become a critical function within marketing strategies, playing a vital role in shaping brand perception and consumer behavior (Luo & Du, 2021). Effective PR activities not only manage the communication between organizations and their publics but also build emotional connections that influence consumer trust and brand loyalty (Coombs & Holladay, 2012). In the contemporary digital age, where consumers are bombarded with information, brands need to strategically use PR to differentiate themselves and cultivate lasting relationships with customers (Jin & Liu, 2019).

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.