Наука и инновации 4-jild vation-son (2026) · 49–53-betlar

LINGUOCULTURAL ANALYSIS OF ENGLISH AND UZBEK ADVERTISING TEXTS

Usmonova, Gulsanam, Ezoza, Kilichova

DOI: 10.5281/zenodo.20699588 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This article elucidates the linguocultural characteristics of English and Uzbek advertising texts, providing a comparative analysis of national-cultural concepts and communicative devices embedded within them. In the course of the research, the specific dimensions of advertising discourse in both languages, consumer-targeted persuasion strategies, and the cultural codes of linguistic units were investigated through comparative-linguistic methodologies.

advertising textlinguocultureadvertising discoursenational conceptcomparative analysiscommunicative strategycultural codeindividualismcollectivism.advertising text

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.