Zamonaviy dunyoda ijtimoiy fanlar 4-jild 5-son (2025) · 143–145-betlar

CREATING MICE TOURISM DESTINATION BRAND IN SAMARKAND

Toshmamatova, Marjona

DOI: 10.5281/zenodo.15117459 · Manbada o'qish →

Annotatsiya

The article discusses importance of developing a strong brand identity for destinations targeting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, significance of branding in attracting international business events and enhancing a destination's competitiveness. The author highlights essential elements such as infrastructure, accessibility, government support, and marketing strategies that contribute to a successful MICE brand. The study also examines case studies of well-established MICE destinations, providing insights into best practices and challenges in brand positioning.

MICE tourism, business meetings, marketing, touristic image, infrastructure.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.