Zamonaviy dunyoda amaliy fanlar 4-jild 16-son (2025) · 107–111-betlar

ISSUES FOR IMPLEMENTING ECOMARKETING IN ENTERPRISES

Rahmatov, Dilshod

DOI: 10.70413/zdaf-v04-i16-p1-029 · Manbada o'qish →

Annotatsiya

In the context of increasing environmental problems and regulatory requirements, enterprises are increasingly faced with the need to develop a marketing strategy aimed not only at increasing sales, but also at integrating the environmental dimension - ecomarketing (or "green marketing"). Ecomarketing requires a comprehensive approach: from developing products with a lower negative impact on the environment, to communicating these benefits to consumers and creating sustainable management systems.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.