Центральноазиатский журнал академических исследований 4-jild 1-son (2026) · 127–129-betlar

THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DIGITAL MARKETING STRATEGIES IN THE CONSUMER GOODS MARKET

Suxrob, Yo'ldoshev

DOI: 10.5281/zenodo.18257327 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This study examines the theoretical and methodological foundations of digital marketing strategies in the consumer goods market, with a particular focus on emerging regional economies such as Khorezm, Uzbekistan. Using a conceptual-analytical framework supported by global digital marketing theories and regional market dynamics, the research identifies key drivers of digital transformation, including consumer behavior shifts, data-driven marketing, and omnichannel strategies. The findings highlight that effective digital marketing adoption enhances firm competitiveness, market efficiency, and customer engagement in regional consumer goods markets

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.