Центральноазиатский журнал междисциплинарных исследований и менеджмента 3-jild 3-son (2026) · 237–242-betlar

THE IMPACT OF E-COMMERCE PLATFORMS ON MARKETING EFFECTIVENESS IN TOURISM ENTERPRISES

Shakhzoda, Abrayeva

DOI: 10.5281/zenodo.19382578 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This article analyzes the use of e-commerce platforms to improve enterprise marketing, identify consumer behavior and increase competitiveness, and analyze the effectiveness of online booking, OTA (Online Travel Agencies) and digital marketing.  

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.