Журнал академических исследований Нового Узбекистана 1-jild 7-son (2024) · 59–61-betlar

The diversification strategy of Amazon by identifying SWOT analysis

Ismailova, Khanifajon

DOI: 10.5281/zenodo.11580334 · Manbada o'qish →

Annotatsiya

The paper aims to define the diversification strategy of Amazon by using SWOT analysis. Most customers prefer to buy online rather than buy in a traditional way. Most business transfer and adapt their strategies to e-commerce channels. The research is about analysis the company’s strategies by identifying its strength, weakness, opportunities and threats faced by the company in current e-retailing industry. Based on the obtained results, a set of recommendations and suggestions was proposed.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.