Yosh olimlar 4-jild 53-son (2026) · 130–136-betlar

TIJORAT BANKLARIDA RAQAMLI MARKETING TEXNOLOGIYALARIDAN FOYDALANISH SAMARADORLIGI

Latifjonova, Zarnigor

DOI: 10.5281/zenodo.20520371 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This thesis analyzes the effectiveness of using digital marketing technologies in commercial banks. The study highlights the role and importance of modern technologies in banking marketing under the conditions of digital economy development. It also theoretically examines the concept of digital marketing, mobile banking systems, artificial intelligence and Big Data technologies, as well as marketing methods through social media platforms.

raqamli marketingtijorat banklarimobil bankingsun’iy intellektBig Dataijtimoiy tarmoqlaronlayn reklamaraqamli iqtisodiyotmijoz qoniqishimarketing samaradorligi.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.