Eurasian Journal of Academic Research 3-jild 7-son (2023) · 251–258-betlar

ENHANCING MARKETING RESEARCH STRATEGIES IN THE CONFECTIONERY MARKET: A COMPREHENSIVE ANALYSIS

Tuychieva, Vasila

DOI: 10.5281/zenodo.8327701 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This research paper aims to address the imperative need for improved marketing research strategies in the confectionery market. Confectionery products represent a dynamic and competitive industry, characterized by evolving consumer preferences, emerging trends, and a growing emphasis on health-conscious choices. To remain competitive and adapt to changing market dynamics, confectionery businesses must continually refine their marketing research approaches.

Confectionery Market, Consumer Preferences, Sustainability Considerations, Digital Influences, Marketing Research Strategies, Consumer Behavior, Emerging Trends.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.