Eurasian Journal of Academic Research 5-jild 1-son (2025) · 46–52-betlar

БАНК МАРКЕТИНГИДА МИЖОЗЛАРНИ СЕГМЕНТЛАШ ХУСУСИЯТЛАРИ

Рахимов, Шохрух

DOI: 10.5281/zenodo.14865837 · Manbada o'qish →

Annotatsiya

The article examines the scientific and theoretical aspects of the use of marketing strategies aimed at customer segmentation in commercial banks. The bank's customer segments are classified. A model of microsgmentation matrix on personal, statistical and dynamic indicators of large, medium and small business customers is proposed. Scientific proposals and practical recommendations on micro-segmentation of large and small businesses on the basis of synergy through retail banking services have been developed.

Bank, corporate customer, physical customer, segment, banking services, microsegmentation, segment criteria, synergy.Банк, корпоративный клиент, физический клиент, сегмент, банковские услуги, микросегментация, критерии сегмента, синергияБанк, корпоратив мижоз, жисмоний мижоз, сегмент, банк хизматлари, микросегментлаш, сегмент меъзонлари, синергия.

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex to'liq matnni saqlamaydi, manbaga havola beradi.