Eurasian Journal of Academic Research 5-jild 5-son (2025) · 7–13-betlar

THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA IN THE DEVELOPMENT OF TOURISM

Xodjayeva, M.S., Tursunboyeva, N.Z.

DOI: 10.5281/zenodo.15349938 · Manbada o'qish → · PDF (manba serverida)

Annotatsiya

This article provides an in-depth analysis of the impact of digital marketing and social media, emerging as a result of modern information and communication technology development, on the growth of the tourism sector. Digital tools have become a key factor in the promotion of tourism services, customer engagement, and brand image formation. The study examines the role and effectiveness of tools such as SEO (Search Engine Optimization), contextual advertising, social media strategies, influencer marketing, and user-generated content (UGC) in tourism marketing. Practical approaches to implementing digital technologies are also analyzed, using Uzbekistan’s experience as an example. The article concludes with scientific and practical recommendations for the effective use of digital approaches in the tourism industry.

Digital marketing, social media, tourism sector, SEO, contextual advertising, influencer marketing, user-generated content, digital transformation, brand strategy, internet marketing, targeted advertising.Цифровой маркетинг, социальные сети, туристическая отрасль, SEO, контекстная реклама, маркетинг влияния, пользовательский контент, цифровая трансформация, брендовая стратегия, интернет-маркетинг, таргетированная реклама.Raqamli marketing, ijtimoiy tarmoqlar, turizm sohasi, SEO, kontekstli reklama, influencer marketing, foydalanuvchi yaratuvchi kontent, digital transformatsiya, brend strategiyasi, internet marketing, target reklama

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