Pioneering Studies and Theories 1-jild 4-son (2025) · 77-83-betlar
A METHODOLOGICAL FRAMEWORK FOR ASSESSING CUSTOMER SATISFACTION WITH DIGITAL BANKING INNOVATIONS
Shirinova, Shokhsanam
DOI: 10.5281/zenodo.15046908 Manbada oʻqish PDF
Annotatsiya
Digital banking innovations have soared in the last few years, bringing a wave of transformation to the financial services industry. Customer satisfaction can prove to be a key to long term success. Nonetheless, the established approaches for measuring customer satisfaction are primarily based on traditional service quality concepts and do not appropriately accommodate the specific characteristics associated with digital banking experiences. They allow to existing both customer satisfaction measurement models and the evaluation of innovations. Based on existing theories like SERVQUAL and Technology Acceptance Model (TAM), the proposed framework combines survey-based measures, behavioral data analytics, sentiment analysis, and econometric modeling.
digital bankingcustomer satisfactionmethodological frameworkservice qualityeconometric modelingfintech innovation
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.