Marketing № 10 (2025)

ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM

Zufarov Akmal Gulamiddinovich

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Аннотатсия

This paper assesses the effectiveness of digital marketing strategies in tourism enterprises, examining the relationships among the digital engagement index, brand awareness, customer retention, and conversion effectiveness. Using the Analytic Hierarchy Pr ocess (AHP) and parametric survival modeling (Weibull, Gompertz, Exponential), the study analyzes three destination clusters — ecotourism, cultural heritage sites, and urban hospitality firms. The findings reveal that adaptive personalization strategies ac hieve higher engagement, retention, and conversion rates than static -channel campaigns. Overall, the results confirm that digital engagement № 10-SON OKTA BR, 2025 -YIL 485 functions as a key mechanism of strategic adaptation and behavioral calibration within tourism marketing frameworks.

digital marketingtourismAHPsurvival modelpersonalizationdigital engagementconversionretentionцифровой маркетингтуризм

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Иқтибос гирифтан

APA 7 
Zufarov Akmal Gulamiddinovich (2025). ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM. Marketing, (10).
GOST R 7.0.5 
Zufarov Akmal Gulamiddinovich ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM // Marketing. 2025. № 10.
BibTeX 
@article{gulamiddinovich2025,
  author  = {Zufarov Akmal Gulamiddinovich},
  title   = {ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Zufarov Akmal Gulamiddinovich
TI  - ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM
JO  - Marketing
PY  - 2025
IS  - 10
ER  -