Marketing № 12 (2025)
USE OF MOTIVATION APPROACHES IN MARKETING ACTIVITIES OF SEWING AND KNITTING ENTERPRISES
Jalilov Jamshid Gʻanijonovich
Аннотатсия
The article explores the essence of motivational approaches. It analyzes the motivational methods used in the marketing activities of sewing and knitwear enterprises. The study also provides recommendations for the application of motivational approaches in the marketing practices of textile and knitwear companies.
Content motivation theoriesprocess motivation theoriesbehavioral motivation theoriescognitive motivation theorypsychological motivation theoriesmodern theories of motivationТеории мотивации основанные на содержаниитеории мотивации основанные на процессетеории поведенческой мотивациикогнитивная теория мотивации
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