Marketing № 12 (2025)

THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION

Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini

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Аннотатсия

This article scientifically explores the importance and effectiveness of digital marketing tools in enhancing the competitiveness of higher education institutions. The study analyzes the digital marketing strategies of global universities, assessing the ro le of social media, search engine optimization (SEO), content marketing, and artificial intelligence technologies in attracting students. The findings indicate that effective application of digital marketing strengthens university branding, increases stude nt enrollment, and helps institutions attain higher positions in international rankings.

digital marketinghigher educationcompetitivenesssocial mediaSEOcontent marketingstudent recruitment. № 1 115цифровой маркетингвысшее образованиеконкурентоспособность

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APA 7 
Nishonov Dilshod Shamsidinovich & TDIU, Taʼlim kontenti va multimedia mahsulotlarini (2025). THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION. Marketing, (12).
GOST R 7.0.5 
Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION // Marketing. 2025. № 12.
BibTeX 
@article{shamsidinovich2025,
  author  = {Nishonov Dilshod Shamsidinovich and TDIU, Taʼlim kontenti va multimedia mahsulotlarini},
  title   = {THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Nishonov Dilshod Shamsidinovich
AU  - TDIU, Taʼlim kontenti va multimedia mahsulotlarini
TI  - THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION
JO  - Marketing
PY  - 2025
IS  - 12
ER  -