Marketing 5-сан (2025)

OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING

Joʻrabayev Ibragim

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Аннотация

This article examines the application of artificial intelligence technologies in the field of marketing, their current state, and development trends. The main directions, opportunities, and existing threats of using artificial intelligence in developing and implementing marketing strategies are analyzed. The effectiveness of artificial intelligence technologies in customer relationship management, marketing research, content creation, and implementation of personalized marketing campaigns is evaluated. Promising directions and problems of using artificial intelligence in the field 103 of marketing in Uzbekistan are identified, and recommendations for their solution are given.

artificial intelligencemarketingdigital marketingmachine learningbig datacustomer experiencecontent automationmarketing analyticspersonalizationethical issues

Метадайындар булагы: журналдын OAI-PMH архиви · Sindex толук текстти сактабайт, булакка шилтеме берет.

Цитата алуу

APA 7 
Joʻrabayev Ibragim (2025). OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING. Marketing, (5).
GOST R 7.0.5 
Joʻrabayev Ibragim OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING // Marketing. 2025. № 5.
BibTeX 
@article{ibragim2025,
  author  = {Joʻrabayev Ibragim},
  title   = {OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Joʻrabayev Ibragim
TI  - OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING
JO  - Marketing
PY  - 2025
IS  - 5
ER  -