Marketing 11-son (2025)
IMPROVING THE METHODOLOGY OF MARKETING RESEARCH IN THE FOOD MARKET
Murtozayeva Dilnoza Boboniyoz qizi
Annotatsiya
This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply and demand in the market, 370 consumer purchasing behavior, the competitive environment, price volatility, and product quality factors. The characteristics of the food market — seasonality, storage and logistics constraints, the degree of dependence on imports, inter -brand competition, and consumersʼ need for healthy eating — are interpreted as decisive factors in organizing marketing research.
Food marketmarketing researchconsumer behaviorsupply and demand analysismarket segmentationcompetitive environmentprice dynamicsproduct qualitydigital marketingcluster analysis
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.