Marketing 9-son (2025)

SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES

Maxmudov Tohirjon Olimjonovich

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Annotatsiya

The article examines the issue of brand valuation in enterprises from a scientific and methodological perspective. Based on a study of 30 firms in the Namangan region, surveys and multiple regression analysis were applied, identifying brand loyalty, brand awareness, advertising expenditure, and product quality as key determinants. The results showed that loyalty and awareness are the most important factors in determining brand value. The proposed methodology provides practical guidance for companies to impr ove marketing strategies, plan innovations, and justify market entry decisions.

Brand valuebrand loyaltybrand awarenessadvertising expenditureproduct qualityregression analysismarketing strategy. 312Стоимость брендалояльностьузнаваемость бренда

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Maxmudov Tohirjon Olimjonovich (2025). SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES. Marketing, (9).
GOST R 7.0.5 
Maxmudov Tohirjon Olimjonovich SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES // Marketing. 2025. № 9.
BibTeX 
@article{olimjonovich2025,
  author  = {Maxmudov Tohirjon Olimjonovich},
  title   = {SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Maxmudov Tohirjon Olimjonovich
TI  - SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 9
ER  -