Marketing 1-son (2026)

MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Bazarova Mamlakat Supiyevna

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Annotatsiya

This article examines the role and significance of marketing approaches in ensuring the long -term competitiveness of industrial enterprises. The study analyzes modern marketing strategies, digital transformation processes, customer -oriented № 1 -SON YANVA R, 202 6-YIL 150 approaches, and brand loyalty formation mechanisms. Based on empirical data, conceptual foundations of an effective marketing model for industrial enterprises have been developed. Research results show that effective use of digital marketing tools can increase sales productivity by 20% and reduce marketing costs by 30% in industrial enterprises.

industrial marketingcompetitivenessdigital transformationbrand loyaltycustomer experiencestrategic marketingB2B marketingпромышленный маркетингконкурентоспособностьцифровая трансформация

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Bazarova Mamlakat Supiyevna (2026). MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES. Marketing, (1).
GOST R 7.0.5 
Bazarova Mamlakat Supiyevna MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES // Marketing. 2026. № 1.
BibTeX 
@article{supiyevna2026,
  author  = {Bazarova Mamlakat Supiyevna},
  title   = {MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Bazarova Mamlakat Supiyevna
TI  - MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES
JO  - Marketing
PY  - 2026
IS  - 1
ER  -