Marketing № 1 (2026)

MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES

Uzakova Umida Ruziyevna

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Аннотатсия

This article examines the effective management of marketing communications in enterprises producing construction materials. Within the scope of the study, the concept of Integrated Marketing Communications (IMC) is analyzed, and the optimal selection of co mmunication tools in the B2B sector as well as their synergistic effects are explored. Methodologically, the research employs content analysis, comparative analysis, and interpretation of statistical data. As a result, practical recommendations for optimiz ing marketing communications in the context of the construction industry are developed. № 1 -SON YANVA R, 202 6-YIL 381

marketing communicationsconstruction materialsintegrated marketing communications (IMC)B2B marketingdigital transformationbrand managementмаркетинговые коммуникациистроительные материалыинтегрированные маркетинговые коммуникации (IMC)B2B - маркетинг

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Иқтибос гирифтан

APA 7 
Uzakova Umida Ruziyevna (2026). MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES. Marketing, (1).
GOST R 7.0.5 
Uzakova Umida Ruziyevna MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES // Marketing. 2026. № 1.
BibTeX 
@article{ruziyevna2026,
  author  = {Uzakova Umida Ruziyevna},
  title   = {MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Uzakova Umida Ruziyevna
TI  - MARKETING COMMUNICATIONS IN MANAGING THE MARKETING ACTIVITY OF BUILDING MATERIALS MANUFACTURING ENTERPRISES
JO  - Marketing
PY  - 2026
IS  - 1
ER  -