Ilim ha’m ja’miyet 6-2-нөмір (2024) · 8-10-беттер
СПЕЦИФИКА РЕКЛАМЫ И РЕКЛАМНОГО СЛОГАНА
Аметова, М.О.
Аңдатпа
This article is devoted to the consideration of the issue of advertising, advertising slogan and highlighting their features. A broad definition of advertising is given. The article attempts to combine the specific features of advertising, the creative aspect of the advertising text, pays attention to the language and components of the advertising slogan, which significantly affect the expressiveness and originality of advertising. The various types of advertising and their features are briefly summarized. The basics of designing and creating advertising assume its effectiveness, and this article mentions the factors for the effectiveness of the advertising business. Since advertising includes not only information, but also a creative approach, it is important to consider all aspects of this issue.
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Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.