Таълим ва инновацион тадқиқотлар 5-son (2024) · 36-40-betlar
PROMOTION OF A NATIONAL BRAND USING DIGITAL PR METHODS: Aslanova Aziza Faxriddinovna, University of Journalism and Mass Communications of Uzbekistan,
Асланова Азиза Фахриддиновна
Annotatsiya
The article explores the intricacies of PR in promoting a national brand. Crafting a successful marketing strategy is often one of the most challenging tasks. Even the best brand can fail if it’s presented to the public in the wrong way and of poor quality. The features of PR branding in the digital age suggest that this method significantly reduces the costs of product promotion when targeting consumers. However, there is one caveat: failing to join the trend in time means entering an overcrowded platform where users no longer notice marketing efforts and the complexity of promoting a national brand must be taken into account.
цифровизация, продвижение, потребители, маркетинг, бренд, ресурсы, аудит, рынок, национальный продукт.raqamlashtirish, reklama, iste’molchilar, marketing, brend, resurslar, audit, bozor, milliy mahsulot.digitization, promotion, consumers, marketing, brand, resources, audit, market, national product.
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.