Innovation science and technologiy 2-jild 4-son (2026)

DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION

Bobomurodov, Qayimjon

Manbada oʻqish PDF

Annotatsiya

This article presents the findings of a study devoted to the development of effective organizational and economicmechanisms for enterprises’ transition to the innovative marketing concept in the context of digital transformation. Theresearch examines the impact of digital tools, including artificial intelligence, Big Data, the Internet of Things (IoT),cloud technologies, and blockchain, on marketing activities. Based on statistical data on the development of the digitaleconomy in the Republic of Uzbekistan and the implementation of innovative marketing in enterprises, scientific andpractical conclusions were drawn. According to the research findings, a comprehensive six-component mechanism forthe transition to the innovative marketing concept in the context of digital transformation is proposed.

digital transformation, innovative marketing, artificial intelligence, Big Data, omni-channel, enterprise, competitiveness, organizational and economic mechanism

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Bobomurodov, Qayimjon (2026). DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION. Innovation science and technologiy, 2(4).
GOST R 7.0.5 
Bobomurodov, Qayimjon DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION // Innovation science and technologiy. 2026. Т. 2. № 4.
BibTeX 
@article{qayimjon2026,
  author  = {Bobomurodov, Qayimjon},
  title   = {DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Bobomurodov, Qayimjon
TI  - DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 4
ER  -