Ma’mun Science Том 4 № 4 (2026)

TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI

Jumaniyazova Sharifa Rashidovna

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Аннотация

This article examines the current state of the tourist product market and the theoretical and methodological foundations for the formation of marketing strategies in it, as well as highlights the role of marketing instruments in increasing competitiveness in the tourism sector, analyzing consumer behavior and improving the quality of service, and puts forward scientific proposals and practical recommendations aimed at ensuring the strategic development of tourism enterprises.

tourism market, tourist product, marketing strategy, competitiveness, theoretical and methodological foundations, segmentation, service quality, innovative marketingturizm bozori, turistik mahsulot, marketing strategiyasi, raqobatbardoshlik, nazariy-uslubiy asoslar, segmentatsiya, xizmat ko‘rsatish sifati, innovatsion marketing

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APA 7 
Jumaniyazova Sharifa Rashidovna (2026). TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI. Ma’mun Science, 4(4).
GOST R 7.0.5 
Jumaniyazova Sharifa Rashidovna TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI // Ma’mun Science. 2026. Т. 4. № 4.
BibTeX 
@article{rashidovna2026,
  author  = {Jumaniyazova Sharifa Rashidovna},
  title   = {TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI},
  journal = {Ma’mun Science},
  year    = {2026},
  volume  = {4},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Jumaniyazova Sharifa Rashidovna
TI  - TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI
JO  - Ma’mun Science
PY  - 2026
VL  - 4
IS  - 4
ER  -