Management and Economics Scientific Research Journal 2-том 2-нөмір (2025) · 218-223-беттер
Chakana Savdo Faoliyatida Raqamli va Neyromarketing Strategiyalarining Integratsiyasi
Saminjonov N.A
Аңдатпа
This study analyzes the integration of digital marketing and neuromarketingstrategies in retail activities, their impact on customer behavior and their role in increasingcompetitiveness. It has been proven that when personalized offers, push messages, visual andemotional advertising elements implemented through digital platforms are formed based on theprinciples of neuromarketing, a strong emotional connection and brand loyalty are created in theconsumer. During the study, the current state of digital-neuromarketing approaches in retailchains of Uzbekistan was studied and promising strategic proposals were developed.
chakana savdoraqamli marketingneyromarketingiste’molchi xulq-atvoribrend sodiqligistrategik yondashuv
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