Меҳнат иқтисодиёти ва инсон капитали Том 4 № 2 (2025) · с. 141-149

THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY

Ibragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, Raxmatova Mohina Dilmurod qizi

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Аннотация

This article analyzes the role of management and marketing strategies in the development of entrepreneurial activity. It explores the concepts of management and marketing, their main functions, and their impact on the operations of business entities. Based on statistical data, the article examines annual trends in the number of enterprises and organizations operating in the Republic of Uzbekistan, as well as the management and marketing factors influencing their development. Recommendations are provided on enhancing competitiveness, identifying customer needs, and developing effective strategies. The study outlines ways for entrepreneurial entities to achieve sustainable growth by integrating management and marketing strategies.

entrepreneurship, management strategies, marketing, competitiveness, sustainable developmentTadbirkorlik, menejment strategiyalari, marketing, raqobatbardoshlik, barqaror rivojlanishпредпринимательство, стратегии менеджмента, маркетинг, конкурентоспособность, устойчивое развитие

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APA 7 
Ibragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich & Raxmatova Mohina Dilmurod qizi (2025). THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY. Меҳнат иқтисодиёти ва инсон капитали, 4(2), 141-149.
GOST R 7.0.5 
Ibragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, Raxmatova Mohina Dilmurod qizi THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY // Меҳнат иқтисодиёти ва инсон капитали. 2025. Т. 4. № 2. С. 141-149.
BibTeX 
@article{akhtamovna2025,
  author  = {Ibragimova Feruza Akhtamovna and Djurayev Umid Jumayevich and Rakhmatova Mohina Dilmurod qizi and Ибрагимова Феруза Ахтамовна and Джураев Умид Джумаевич and Рахматова Мохина Дилмурод кизи and Ibragimova Feruza Axtamovna and Djurayev Umid Jumayevich and Raxmatova Mohina Dilmurod qizi},
  title   = {THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year    = {2025},
  volume  = {4},
  number  = {2},
  pages   = {141-149}
}
RIS 
TY  - JOUR
AU  - Ibragimova Feruza Akhtamovna
AU  - Djurayev Umid Jumayevich
AU  - Rakhmatova Mohina Dilmurod qizi
AU  - Ибрагимова Феруза Ахтамовна
AU  - Джураев Умид Джумаевич
AU  - Рахматова Мохина Дилмурод кизи
AU  - Ibragimova Feruza Axtamovna
AU  - Djurayev Umid Jumayevich
AU  - Raxmatova Mohina Dilmurod qizi
TI  - THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY
JO  - Меҳнат иқтисодиёти ва инсон капитали
PY  - 2025
VL  - 4
IS  - 2
SP  - 141
EP  - 149
ER  -