Меҳнат иқтисодиёти ва инсон капитали Ҷилди 4 № 3 (2025) · Саҳифаҳои 38-45
THE INFLUENCE OF MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITIES ON LABOR PRODUCTIVITY
Ibragimova Feruza Akhtamovna, Iskandarova Dilafruz Ikrom kizi, Ибрагимова Феруза Ахтамовна, Искандарова Дилафруз Икром кизи, Ibragimova Feruza Axtamovna, Iskandarova Dilafruz Ikrom qizi
Аннотатсия
This article theoretically studies the impact of marketing strategies on labor productivity in entrepreneurial activity. World experience and local research are analyzed, and it is determined that marketing approaches are of great importance in the effective organization of the production process, rational use of resources, and the formation of competitive personnel. Based on data from the National Statistics Committee of the Republic of Uzbekistan, the indicators of the activities of small business entities in Uzbekistan for 2019-2023 are analyzed, and the direct impact of marketing strategies on labor productivity is studied. In particular, the dynamics of the share of exports and imports, the rapid growth of the volume of services, and the decrease in the share in GDP indicate the need to improve marketing approaches. The article analyzes the relationship between marketing strategies and labor productivity on a scientific basis, and puts forward proposals for the effective development of the activities of business entities.
Marketing strategy, labor productivity, business entities, human capital, small business, innovative approach.Marketing strategiyasi, mehnat unumdorligi, tadbirkorlik subyektlari, inson kapitali, kichik biznes, innovatsion yondashuv.Маркетинговая стратегия, производительность труда, субъекты предпринимательства, человеческий капитал, малый бизнес, инновационный подход.
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