Темир йўл транспорти: долзарб масалалар ва инновациялар Том 3 № 3 (2023) · с. 112-117
DIGITAL MARKETING TOOLS: DIGITAL MARKETING TOOLS
Рахманбаева, Р.А.
Аннотация
The purpose of this article is to study which marketing tools of consumer sector companies are developing most dynamically under the influence of digital transformation. This article pursues the following objectives: to study the structure of the tools of digital companies in the consumer sector, to understand which digital marketing tools are most actively used. The study revealed which digital marketing tools are actively used by consumer sector companies. The originality of the article lies in the analysis of trends in the use of various digital marketing tools by consumer sector firm’s firms in the consumer sector in the process of positioning and promoting products on the market.
потребительский сектор, компании потребительского сектора, искусственный интеллект, ИИ, маркетинг, цифровой маркетинг, цифровые технологии в маркетинге, поисковая оптимизация, SEO, контент-маркетинг, маркетинг в социальных сетях, мобильный маркетинг, электронный маркетинг, инфлюенс- маркетингConsumer sector, consumer sector companies, artificial intelligence, AI, marketing, digital marketing, digital technologies in marketing, search engine optimization, SEO, content marketing, social media marketing, mobile marketing, email marketing, influencer marketing
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