Темир йўл транспорти: долзарб масалалар ва инновациялар 4-tom (2024) · 166-170-betler
COMPLEX UTILIZATION OF MARKETING COMMUNICATIONS IN TRANSPORTATION OF RAILWAY PASSENGERS: COMPLEX UTILIZATION OF MARKETING COMMUNICATIONS IN TRANSPORTATION OF RAILWAY PASSENGERS
Рахматов, З.Н., Султонбоева, М.Б.
Annotaciya
In the environment of increasing competition, the necessity to apply the most updated approaches and methods of establishing passenger transportation has appeared before the Joint-stock Company of “Uztemiryo’lyo’lovchi”. Considering this, this article analyzes the complex utilization of marketing communications so that to increase the authority of marketing communication of the joint-stock company. Complex utilization of the instruments of marketing communications is based on the increase of their synergy efficiency. Moreover, the factors affecting to the choice of marketing communications in railway transportation were studied and proposed.
железнодорожный транспорт, пассажиропоток, маркетинг, маркетинговые коммуникации, теория коммуникации.railway transport, passenger flow, marketing, marketing communications, communication theory.
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.