Темир йўл транспорти: долзарб масалалар ва инновациялар Volume 3 Issue 3 (2022) · pp. 6-12

THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES

Туйчиев, Анваржон Мухторжонович, Рахматов, З.Н., Искандаров, К.Ш.

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Abstract

This article examines the existing shortcomings and problems in the field of passenger transportation of Tashkent city. How to correctly and effectively use marketing communications in increasing the market share of metropolitan services is suggested. Also, marketing communication programs suitable for target segment groups have been developed by dividing the existing population into segments.

общественный транспорт, маркетинг, маркетинговые коммуникации, услуги метрополитена.public transport, marketing, marketing communications, metropolitan services.

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Cite

APA 7 
Туйчиев, Анваржон Мухторжонович, Рахматов, З.Н. & Искандаров, К.Ш. (2022). THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES. Темир йўл транспорти: долзарб масалалар ва инновациялар, 3(3), 6-12.
GOST R 7.0.5 
Туйчиев, Анваржон Мухторжонович, Рахматов, З.Н., Искандаров, К.Ш. THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES // Темир йўл транспорти: долзарб масалалар ва инновациялар. 2022. Т. 3. № 3. С. 6-12.
BibTeX 
@article{мухторжонович2022,
  author  = {Туйчиев, Анваржон Мухторжонович and Рахматов, З.Н. and Искандаров, К.Ш.},
  title   = {THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES},
  journal = {Темир йўл транспорти: долзарб масалалар ва инновациялар},
  year    = {2022},
  volume  = {3},
  number  = {3},
  pages   = {6-12}
}
RIS 
TY  - JOUR
AU  - Туйчиев, Анваржон Мухторжонович
AU  - Рахматов, З.Н.
AU  - Искандаров, К.Ш.
TI  - THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES
JO  - Темир йўл транспорти: долзарб масалалар ва инновациялар
PY  - 2022
VL  - 3
IS  - 3
SP  - 6
EP  - 12
ER  -