Pioneering Studies and Theories Том 1 № 1 (2026) · с. 3-5

INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD

Nabieva, Kamola

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Аннотация

This article is devoted to the international experience in marketing management and improving production efficiency through the application of lean management concepts and the REFA method. It demonstrates how the integration of marketing strategies with tools for enhancing production efficiency contributes to cost reduction, improvement of product quality, and strengthening of a company’s competitive position in international markets.

Lean manufacturingREFA methodKPIproductivityefficiencyoptimization of production processesmarketing managemententerprise competitiveness

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APA 7 
Nabieva, Kamola (2026). INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD. Pioneering Studies and Theories, 1(1), 3-5.
GOST R 7.0.5 
Nabieva, Kamola INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD // Pioneering Studies and Theories. 2026. Т. 1. № 1. С. 3-5.
BibTeX 
@article{kamola2026,
  author  = {Nabieva, Kamola},
  title   = {INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD},
  journal = {Pioneering Studies and Theories},
  year    = {2026},
  volume  = {1},
  number  = {1},
  pages   = {3-5}
}
RIS 
TY  - JOUR
AU  - Nabieva, Kamola
TI  - INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD
JO  - Pioneering Studies and Theories
PY  - 2026
VL  - 1
IS  - 1
SP  - 3
EP  - 5
ER  -