Marketing № 10 (2025)
FINANCING OPPORTUNITIES THROUGH DIGITAL TECHNOLOGIES (FINTECH) IN THE GREEN ECONOMY
Allayarov Suxrob Rustamovich, TDIU “Moliya va moliyaviy texnologiyalar”
Аннотатсия
This article analyzes the role of digital technologies, particularly financial technologies (fintech), in advancing the green economy concept and highlights their significance in improving sustainable financing mechanisms. Methodologically, the study emplo ys systematic analysis, comparative analysis, and empirical observation methods. The main focus is placed on the advantages of green investments, digital payment platforms, blockchain -based financing tools, and digital lending mechanisms. In conclusion, th e article proposes institutional, technological, and regulatory recommendations for enhancing the green financing system through fintech.
green economydigital technologiesfintechsustainable developmentgreen financingblockchaindigital payments. № 10-SON OKTA BR2025 -YIL 556зелёная экономикацифровые технологии
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