Marketing Issue 10 (2025)

WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS.

Amonov Mirzohid Tuymuratovich

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Abstract

The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -driven decision -making, predicting customer behavior, creating personalized marketing campaigns, and increasing return on investment (ROI). Priority directions and practical recommendations for devel oping AI -based digital marketing in Uzbekistan are proposed. № 10-SON OKTA BR, 2025 -YIL 346

artificial intelligencedigital marketinganalytical platformsdata analysispersonalized advertisingROIBig Datapredictive modelingискусственный интеллектцифровой маркетинг

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Cite

APA 7 
Amonov Mirzohid Tuymuratovich (2025). WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS.. Marketing, (10).
GOST R 7.0.5 
Amonov Mirzohid Tuymuratovich WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS. // Marketing. 2025. № 10.
BibTeX 
@article{tuymuratovich2025,
  author  = {Amonov Mirzohid Tuymuratovich},
  title   = {WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS.},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Amonov Mirzohid Tuymuratovich
TI  - WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS.
JO  - Marketing
PY  - 2025
IS  - 10
ER  -