Marketing 11-сан (2025)
THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION
Duschanov Alisher Sherzod oʻgʻli, Oʻzbekiston Respublikasining, Pokiston Islom Respublikasidagi Elchixonasining
Аннотация
This article provides an in-depth analysis of the factors influencing the formation of a regional image, the structural elements of the territorial marketing complex, and the theoretical foundations of the concepts of “image” and “brand.” The study substantiates the role and significance of marketing strategy in creating a regional image. It also highlights the effective use of communication policy, branding, public relations (PR), and digital marketing tools in shaping a positive image of the region. The article develops recommendations for strengthening the regional image and integrating it with investment attraction, tourism, and socio -economic development. The findings show that the systematic application of marketing strategies enhances regional competitiveness, builds a reliable image among external audiences, and strengthens brand identification.
regional marketingregional imagebrandinvestment attractivenessmarketing potentialregionрегиональный маркетингимидж регионабрендинвестиционная привлекательность
Метадайындар булагы: журналдын OAI-PMH архиви · Sindex толук текстти сактабайт, булакка шилтеме берет.