Marketing 10-сан (2025)
DIRECTIONS FOR USING DIGITAL TECHNOLOGIES IN DEVELOPING THE EXPORT COMPETENCE OF ENTERPRISES
Karrieva Yakutjan Karimovna
Аннотация
This article presents a theoretical analysis of the key factors influencing export potential through digital technologies. The study is based on international scholarly sources and covers all stages from production to marketing and logistics. A conceptual model illustrates how digital transformation promotes multi -level integration in export activities. The research serves as a foundation for practical recommendations developed through a theoretical approach.
digital technologiesexport potentialdigital transformationconceptual modelinternational tradestrategic developmentцифровые технологииэкспортный потенциалцифровая трансформацияконцептуальная модель
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