Marketing 10-нөмір (2025)

MECHANISMS FOR INCREASING THE EFFICIENCY OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM IN BANK MANAGEMENT

Kuliev Naim Xalimovich

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Аңдатпа

This article analyzes the mechanisms for improving the effectiveness of Customer Relationship Management (CRM) systems in bank management. It discusses the main functions of CRM systems, the necessary approaches for their effective № 10-SON OKTA BR, 2025 -YIL 370 implementation within organizations, and practical mechanisms for improving customer relations. For banks, CRM systems are not only an important tool for enhancing service quality but also for strengthening customer loyalty and increasing competitiveness. The article also examines the challenges faced by commercial banks in Uzbekistan when implementing CRM systems and suggests solutions to address these issues.

bank managementCRM systemcustomer relationsefficiency improvementcustomer loyaltycompetitivenessservice quality enhancementinnovative technologiesmarketing strategiescommercial banks of Uzbekistan

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Дәйексөз алу

APA 7 
Kuliev Naim Xalimovich (2025). MECHANISMS FOR INCREASING THE EFFICIENCY OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM IN BANK MANAGEMENT. Marketing, (10).
GOST R 7.0.5 
Kuliev Naim Xalimovich MECHANISMS FOR INCREASING THE EFFICIENCY OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM IN BANK MANAGEMENT // Marketing. 2025. № 10.
BibTeX 
@article{xalimovich2025,
  author  = {Kuliev Naim Xalimovich},
  title   = {MECHANISMS FOR INCREASING THE EFFICIENCY OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM IN BANK MANAGEMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Kuliev Naim Xalimovich
TI  - MECHANISMS FOR INCREASING THE EFFICIENCY OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM IN BANK MANAGEMENT
JO  - Marketing
PY  - 2025
IS  - 10
ER  -