Marketing Issue 10 (2025)

FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES

Masharipova Shahlo Adambaevna

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Abstract

This article examines the theoretical foundations of integrating marketing strategies with financial cash flows in the activities of joint -stock companies. The study analyzes the interrelationship between marketing and finance and their impact on corporate value, profit, and cash flow stability. Particular attention is given to the CLV , CBCV , and ROI models, which link marketing decisions to financial outcomes. The results indicate that managing marketing as an integral part of investment activity enhances corporate sustainability, increases shareholder value, and improves overall financial performance.

marketing strategyfinancial flowsintegrationCLVROICBCVjoint-stock companycorporate valueмаркетинговая стратегияфинансовые потоки

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Cite

APA 7 
Masharipova Shahlo Adambaevna (2025). FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES. Marketing, (10).
GOST R 7.0.5 
Masharipova Shahlo Adambaevna FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES // Marketing. 2025. № 10.
BibTeX 
@article{adambaevna2025,
  author  = {Masharipova Shahlo Adambaevna},
  title   = {FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Masharipova Shahlo Adambaevna
TI  - FINANCIAL CASH FLOWS AND STRATEGIC MARKETING INTEGRATION OF JOINT STOCK COMPANIES
JO  - Marketing
PY  - 2025
IS  - 10
ER  -