Marketing Issue 10 (2025)

APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN

Maxmudov Faxriddin Umarovich

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Abstract

The article analyzes the growing importance and strategic role of social media platforms in attracting students and establishing effective communication within higher education institutions. Compared to traditional marketing methods in the education № 10-SON OKTA BR, 2025 -YIL 383 sector, social networks offer distinct advantages in engaging potential applicants directly and efficiently. Through platforms such as Facebook, Instagram, Telegram, YouTube, and TikTok, educational institutions showcase their academic opportunities, resea rch activities, and student achievements in an interactive manner, thereby enhancing university visibility and contributing to their overall marketing performance. Consequently, developing analytical approaches to assess and evaluate universitiesʼ social m edia rankings represents a significant research direction.

higher educationstudent recruitmentsocial mediamarketing strategyapplicantsbrand valuesuniversity lifevirtual tourtwo -way communicationcompetitiveness

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Cite

APA 7 
Maxmudov Faxriddin Umarovich (2025). APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN. Marketing, (10).
GOST R 7.0.5 
Maxmudov Faxriddin Umarovich APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN // Marketing. 2025. № 10.
BibTeX 
@article{umarovich2025,
  author  = {Maxmudov Faxriddin Umarovich},
  title   = {APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Maxmudov Faxriddin Umarovich
TI  - APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN
JO  - Marketing
PY  - 2025
IS  - 10
ER  -