Marketing 10-нөмір (2025)
INCREASING ENTERPRISE COMPETITIVENESS THROUGH EFFECTIVE HUMAN CAPITAL MANAGEMENT
Ochilov Akram Odilovich, Xasanova Aziza Ikromovna
Аңдатпа
This study is devoted to examining ways to enhance enterprise competitiveness through effective human capital management . The paper analyzes the essence of human capital , mechanisms for its assessment and development , as well as their impact on enterprise performance . The research highlights the main directions of human capital management , including employee potential assessment , skills development , and the improvement of motivation and incentive systems . Based on the obtained results , practical recommendations are proposed to increase labor productivity , strengthen innovative activity , and enhance enterprise competitiveness . The findings of the study are relevant for managerial practice and academic research .
human capitalhuman capital managemententerprise competitivenesshuman resource potentiallabor productivitymotivation and incentivesskills developmentmanagement efficiencyчеловеческий капиталуправление человеческим капиталом
Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.