Marketing Issue 10 (2025)

STAGES OF DEVELOPMENT OF BUSINESS MODELS IN THE DIGITAL ECONOMY

Saatova Lolakhon Ergashevna

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Abstract

This article analyzes the theoretical foundations of digital economy and digital business models, their role in national and global economies, as well as the developing digital infrastructure and business models in Uzbekistan. The significance of informati on and communication technologies (ICT) in the process of digital transformation, digital infrastructure, e -business and trade, digital products and services, as well as the role of big data and artificial intelligence in enhancing economic efficiency are highlighted.

digital economybusiness modelsICTtraditional business modelsdigital business modelsanalysisdigital platformservice and trade processessectorцифровая экономика

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Cite

APA 7 
Saatova Lolakhon Ergashevna (2025). STAGES OF DEVELOPMENT OF BUSINESS MODELS IN THE DIGITAL ECONOMY. Marketing, (10).
GOST R 7.0.5 
Saatova Lolakhon Ergashevna STAGES OF DEVELOPMENT OF BUSINESS MODELS IN THE DIGITAL ECONOMY // Marketing. 2025. № 10.
BibTeX 
@article{ergashevna2025,
  author  = {Saatova Lolakhon Ergashevna},
  title   = {STAGES OF DEVELOPMENT OF BUSINESS MODELS IN THE DIGITAL ECONOMY},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Saatova Lolakhon Ergashevna
TI  - STAGES OF DEVELOPMENT OF BUSINESS MODELS IN THE DIGITAL ECONOMY
JO  - Marketing
PY  - 2025
IS  - 10
ER  -