Marketing Issue 10 (2025)
THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ELECTRONIC COMMERCE
Shaislamova Muazzamxon Raximxodjaevna
Abstract
This article is devoted to the topic “Ways and Prospects of Applying Artificial Intelligence Technologies in E -Commerce.” It analyzes the theoretical foundations of e-commerce and artificial intelligence concepts, their evolutionary development stages, and integration mechanisms. The study examines the directions of applying artificial intelligence (AI) technologies in e -commerce, including opportunities for optimizing digital trade processes, automated marketing, customer behavior prediction, recommendatio n systems, and personalized services. Furthermore, the article explores the advantages, existing challenges, and modern development trends of using AI technologies. The findings indicate that the implementation of artificial intelligence in e-commerce not only enhances business efficiency but also strengthens competitiveness, improves consumer experience, and accelerates the digital transformation of the economy.
e-commerceartificial intelligencedigital transformationrecommendation systemautomationbusiness efficiencyэлектронная коммерцияискусственный интеллектцифровая трансформациярекомендательная система
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