Marketing 10-сан (2025)

ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH

Sharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, Ibragimov Isroil Usmanovich

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Аннотация

This study is devoted to developing an organizational and economic mechanism aimed at improving efficiency in the public catering (HoReCa) sector through the integration of franchising and cluster approaches. Within this framework, vertical (franchise chai n) and horizontal (cluster synergy) integration among network entities are viewed as a coordinated system that ensures economic stability, innovative activity, and regional growth. The conceptual foundation of the mechanism is based on the following theore tical paradigms: the Resource -Based View (RBV), knowledge transfer and replication strategies, agglomeration and cluster economies, and the evolutionary model of Multi -Unit Franchising. Based on these theoretical approaches, the integration of franchising and cluster models is interpreted as a mechanism that accelerates the innovative development of the network.

franchisingcluster approachagglomerationorganizational - economic mechanismRBVmulti -unit franchisingknowledge transferфранчайзингкластерный подходагломерация

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Цитата алуу

APA 7 
Sharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich & Ibragimov Isroil Usmanovich (2025). ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH. Marketing, (10).
GOST R 7.0.5 
Sharibaev Rasuljon Nosir o‘gʻli, Muxitdinov Shuhrat Ziyavitdinovich, Ibragimov Isroil Usmanovich ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH // Marketing. 2025. № 10.
BibTeX 
@article{o‘gʻli2025,
  author  = {Sharibaev Rasuljon Nosir o‘gʻli and Muxitdinov Shuhrat Ziyavitdinovich and Ibragimov Isroil Usmanovich},
  title   = {ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Sharibaev Rasuljon Nosir o‘gʻli
AU  - Muxitdinov Shuhrat Ziyavitdinovich
AU  - Ibragimov Isroil Usmanovich
TI  - ORGANIZATIONAL AND ECONOMIC MECHANISM OF DEVELOPMENT OF PUBLIC FOOD ENTERPRISES UNDER FRANCHISING AND CLUSTER APPROACH
JO  - Marketing
PY  - 2025
IS  - 10
ER  -