Marketing № 10 (2025)

THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS

Tursunxoʻjayeva Gulnoza Jamoliddin qizi

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Аннотатсия

This paper explores the practical implementation of digital marketing technologies in small business entities and evaluates the level of innovative approaches applied. Based on data collected through surveys and interviews, the study assesses the use of di gital platforms, the quality of customer interactions, and readiness for digital transformation. The analysis reveals that while small businesses show interest in digital tools, they face challenges in using them systematically and effectively due to a lac k of skills and technical resources. Practical recommendations were developed based on the identified issues and opportunities. № 10-SON OKTA BR, 2025 -YIL 329

digital marketingsmall businessinnovative approachtransformationstrategycustomer interactionplatformsцифровой маркетингмалый бизнесинновационные подходы

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Иқтибос гирифтан

APA 7 
Tursunxoʻjayeva Gulnoza Jamoliddin qizi (2025). THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS. Marketing, (10).
GOST R 7.0.5 
Tursunxoʻjayeva Gulnoza Jamoliddin qizi THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS // Marketing. 2025. № 10.
BibTeX 
@article{qizi2025,
  author  = {Tursunxoʻjayeva Gulnoza Jamoliddin qizi},
  title   = {THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Tursunxoʻjayeva Gulnoza Jamoliddin qizi
TI  - THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS
JO  - Marketing
PY  - 2025
IS  - 10
ER  -