Marketing Issue 10 (2025)

USE OF INNOVATIVE MANAGEMENT METHODS IN BUSINESS ACTIVITY

Ubaydullayev Lutfulla Xabibullayevich

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Abstract

The development of entrepreneurship, along with many other factors, also depends on innovative activity. The article studies the issues of innovation management in enterprises engaged in entrepreneurial activity, analyzes the current state of innovation ma nagement in business entities, and provides recommendations for increasing the effectiveness of innovative activity.

entrepreneurial activitymanagementinnovationinnovative managementsmall businessentrepreneurshipresourcesefficiencyпредпринимательская деятельностьуправление

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Cite

APA 7 
Ubaydullayev Lutfulla Xabibullayevich (2025). USE OF INNOVATIVE MANAGEMENT METHODS IN BUSINESS ACTIVITY. Marketing, (10).
GOST R 7.0.5 
Ubaydullayev Lutfulla Xabibullayevich USE OF INNOVATIVE MANAGEMENT METHODS IN BUSINESS ACTIVITY // Marketing. 2025. № 10.
BibTeX 
@article{xabibullayevich2025,
  author  = {Ubaydullayev Lutfulla Xabibullayevich},
  title   = {USE OF INNOVATIVE MANAGEMENT METHODS IN BUSINESS ACTIVITY},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Ubaydullayev Lutfulla Xabibullayevich
TI  - USE OF INNOVATIVE MANAGEMENT METHODS IN BUSINESS ACTIVITY
JO  - Marketing
PY  - 2025
IS  - 10
ER  -