Marketing Issue 10 (2025)

INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES

Usmonova Diyora Mahmud qizi

Read at source PDF

Abstract

This study assessed the impact of eco -digital marketing strategies on the export competitiveness of grape -producing small and medium -sized enterprises (SMEs) in Uzbekistan. Using regression and correlation models, a statistically significant № 10-SON OKTA BR, 2025 -YIL 531 relationship was identified between digital variables —such as artificial intelligence adoption, green certification, digital traceability, and interactive campaign coverage — and the export performance index. Empirical data were collected through field obser vations and semi -structured interviews with stakeholders. Based on the findings, a transformative model was proposed to support sustainability and enhance investment attractiveness in the viticulture sector.

eco-digital marketingSMEsgrape exportregression modelingartificial intelligencegreen certificationcompetitivenesssustainable developmentdigital transformationЭкологически -цифровой маркетинг

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Usmonova Diyora Mahmud qizi (2025). INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES. Marketing, (10).
GOST R 7.0.5 
Usmonova Diyora Mahmud qizi INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES // Marketing. 2025. № 10.
BibTeX 
@article{qizi2025,
  author  = {Usmonova Diyora Mahmud qizi},
  title   = {INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Usmonova Diyora Mahmud qizi
TI  - INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 10
ER  -