Marketing Issue 10 (2025)

IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET

Xudayberganov Jasur Baxodirovich

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Abstract

The article analyzes the impact of diversification strategy on competitiveness in the agricultural products market. The study highlights the processes of building competitive advantages in manufacturing enterprises through product range expansion, entry in to new market segments, and the implementation of innovative marketing tools. The effectiveness of the diversification strategy is evaluated based on Porterʼs theory of competition and the Ansoff Matrix.

diversification strategycompetitivenessagricultural marketmarketingdigital economyinnovationPorterʼs theoryAnsoff Matrixстратегия диверсификацииконкурентоспособность

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Cite

APA 7 
Xudayberganov Jasur Baxodirovich (2025). IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET. Marketing, (10).
GOST R 7.0.5 
Xudayberganov Jasur Baxodirovich IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET // Marketing. 2025. № 10.
BibTeX 
@article{baxodirovich2025,
  author  = {Xudayberganov Jasur Baxodirovich},
  title   = {IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Xudayberganov Jasur Baxodirovich
TI  - IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET
JO  - Marketing
PY  - 2025
IS  - 10
ER  -